5 Ways to Promote a New Local Product or Service


Launching, as well as promoting, is one of the most tasking responsibilities in business. It must be carried out for the successful operation of any business. Promoting helps you reach out to a wider audience and make them aware of the product or service within a very short time.

With so much money and time invested in your business, you cannot afford to waste time and money. Loss as a result of bad promoting tactics is an avoidable risk, and this is why from visiting Luminablog, you can scale your business with ease.

Many advice from different sources combined may not work for your new local product or service. This is because those advisors give you advice based on what they’ve tried out or are currently operating on, which may not work for you. You may need to know about online shopping directory and what influences people’s taste to purchase a product or use a service online.

Here are 5 simple but effective ways to promote your new local service or product:

1.  Begin with a special introductory offer

Before you announce your product or service, add something special with it. It could be in the form of discounts, vouchers or coupons. It could even be the “buy one, get one free” deal or a gift for every referral.

These are incentives to make people purchase your products or use your service. After doing this, set a period for this. Let them know it is limited and for a short period so that they can grab the opportunity and patronize you.

2.  Employ social media

Social media works like magic. The world has gone digital, and social media gives you the platform to interact with people who may later become your customers. However, this demands that you are active, i.e., always responding to their comments or questions, providing valuable information relating to what you are offering, putting up adverts continuously, such as Facebook ads, to keep them updated.

3.  Use email marketing

Email marketing does wonders, especially when you have a landing page on a website. As soon as they visit your website or page, a sign-up form should pop up so that they can subscribe to your newsletter. Through this, information, blog content, pictures and bonus offers can be made available via their email.

Email marketing is effective when it is utilized maximally. Don’t forget to include the Call To Action (CTA) at the end of the campaign.

4.  Partner with local influencers

Those with a wide online presence can influence their followers to patronize your service or buy your product. When these influencers post about your new business, they are merely saying that they trust your product. You may pay them or offer them your products as a reward.

5.  Blogging

Blogging should never be underestimated. Information can reach a wide audience using blogs. This involves using proper SEO operations to enable the search to easily bring up your products and service.

In conclusion, whatever strategy you implement now is a means to get new customers to patronize you and keep your existing customers.